Planet diplomat Merja is an experienced PR entrepreneur, who has worked in communications and PR for the past 20 years. Her mission is to change the profit and growth-focused finance narrative towards one that respects ecological limits and social foundations.

In May 2024 Merja renewed her 10-year old business Saga PR to focus on sustainability communications. Merja’s key expertise is in strategic media communications and providing the media with timely and engaging topics on exemplary ESG work. Merja commits to ensuring her clients avoid green or other color washing by focusing on honest, transparent and clear sustainability communications. 

Merja’s company Saga PR collaborates with pioneering and purpose-driven organizations that recognize the importance of providing shared value instead of only shareholder value. The economy is embedded in the biosphere: making a profit requires the wellbeing of the planet and the people. 

Merja accumulates her sustainability knowledge continuously in courses, books and meeting with knowledgeable people. This summer she is participating in an international Project Tipping Point course, which aims to create social tipping points that transcend business-as-usual thinking within its infinite growth paradigm. In August Merja is starting her studies in Hanken’s Corporate Responsibility 2-year study module. 

Merja is a mother to a 5-year-old son. She is a climate activist and part of the Extinction Rebellion (Elokapina) movement. 

Merja Turpeinen, Sustainability Communications Consultant

merja@sagapr.fi
+358 40 584 0542 

https://www.sagapr.fi/